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As a federal employee, Mr. Hardy Stone, owner of BluePoint Productions, managed the Caring for Every Child's Mental Health Campaign, a $6.5 million annual campaign federal government campaign for childrens health.
As Director of Communications, Child, Adolescent and Family Branch (CAFB), Center for Mental Health Services SAMHSA/HHS, he directed all public affairs activities for children`s mental health care programs including media relations, special events, management of the "Caring for Every Child`s Mental Health" Campaign, which provided social marketing support to approximately eighty-four communities. In addition, the Campaign elevated the visibility of children`s mental health and the critical need for improved services.
As Acting Director of Public Affairs for the Indian Health Service, he managed all aspects of Operation TRANSAM. This project was a civilian-military cooperative effort authorized by Congress (former Senator D. Inouye {D-HI} and Senator T. Stevens {R-AK).
TRANSAM was designed to distribute excess medical equipment from
military installations during military reductions and drawdown activities in 1990s.
Millions of dollars of surplus medical equipment was distributed to IHS hospitals/clinics througout US. Coordinated public affairs activites were required for these deliveries, and extensive TDY status in Ft. Worth, TX, was necessary to develop a coordinated media operation plan with the 301st Fighter Wing, US Air Force.
Media affairs activities included use of local media (Phoenix, AZ, Missoula, MT, Winnebago, NB, Sioux Falls, SD, Albuerque, NM, Anchorage, AK and other rural areas with a concentration of Indian and Alaska Native people), and
national media (Washington, DC, NYC, Los Angeles, Dallas,TX, Chicago,IL, etc.)to provide the public with news about this US government program.
Media contact was scheduled around deliveries of materiel to assure maximum media coverage. Mr. Stone coordinated media coverage of all events, includuing scheduling and monitoring interviews; preparing and distributing news releases; monitoring local daybooks for interview opportunities and news conferences, preparing daily and weekly reports on public affairs activities regarding project TRANSAM. For this effort, the agency received the Hammer Award.
Prior to his stint with the Indian Health Service, he was a media specialist with the President's Committee on Employment of People with Disabilities, planing and coordinating all media activity and communication products for the agency (see 'Our Services' for sample communications products).
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